A research report for life sciences leaders
The health care industry is constantly evolving, and leaders of pharmaceutical and medical device organizations need to stay current on how key customers’ priorities are changing. This resource provides an overview of four major trends in the hospital and IDN market that we believe have important implications for your customer engagement, evidence generation, and communication strategies. Learn more about how:
- Site-of-care shifts are affecting where drugs, diagnostics and medical equipment are used – and who is making utilization decisions
- Telehealth is changing where and how care is delivered, and what this means for the influence of hospitals and health systems
- Supply chain disruptions are necessitating that life science organizations develop different-in-kind relationships with their customers
- Investment in home-based care is shifting inpatient hospital volume to the home setting
Download this resource to learn about the hospital and IDN trends that you need to know, and the questions that you should be asking to ensure that you are anticipating the needs of your key customers. Afterwards, please also explore our related resources on what life sciences leaders need to know about health plan trends and independent physician trends.